Jennifer - what do you do?
What do you do? I get this question all the time when I am with family or friends that don't understand how I can do my job from home. And why can't they? LOL.
Well, they can but not many can do it without the experience you gain from working in a office for 20 years in multiple industries. I kind of think I worked hard and now I have been blessed to be home with my son during his school years.
I am a Digital Marketing Executive. I work for technology firms that use my detail oriented, creative, organized talent to get an inside look into their internal and external relationships. I also facilitate all ascpects of client growth through digital inititiavites like social media, online advertising, content creation and lead generation.
Then I get that blank looks and some "oh you mean pop-ups" and I say polietly, "No" I mean all those LIKES you click on when you see something you like or when you sign up for that newsletter to get amaizng content from a source you trust.
It all started 20 years ago in the great city of New York
This is when I started working. I remember traveling to tradeshows and having to dial up in the hotel rooms. Geez one time this caused a major loss of a great time out on the beaches of Hawaii because I forgot to unplug from the dial-up connection. #Lessonlearned #mustunplugforfun
Let's start at the beginning of my career and we can pull it all together. I started to work in the technology industry in the mid 90’s. A small travel technology start up using faxing (Yes, it was a big thing back then before all offices became a .com) and email software integrated into the travel companies main GDS database. (for those that don’t know GDS - it’s the database all travel agents use to book your flight/hotels to St. John’s)
I started this career as the front door receptionist, answering calls, labeling and filing, coordinating meetings and events, they call it Office Administrative Assistant these days. It was an exciting time both professionally and as a young lady making moves in NYC. I didn’t attend school for this position so I learned as much as I could about the industry by reading and attending many trade shows. I would read Travel Weekly, to learn about the travel community or keep "in the know" reading about the technology updates from companies like SABRE.
I started to gain my experience in becoming a detailed oriented professional. In this industry there was always a tradeshow to attend. And our company loved to be at the show’s. I was very fortunate to attend and coordinate for our staff these events. I traveled from Europe to Hawaii and all across the great USA. But what did I gain from this experience?
This all lead to my Sales Support position as I moved up in the company. Now with a more sales oriented and revenue driven department involvement I started to become more part of the sales team. I always worked behind the curtains, supplying the information for the Sales Rep to close the deal. This started with good old telemarketing. Yes, old school and it worked back in the day. Now they call it Lead Generation but it is all INBOUND marketing. Yes, it’s all over the place you can read more about it here at one of my favorite resources, HubSpot.
Telemarketing was fun. We had a great group and it really wasn’t just for the young crowd I had some great old timers hitting the phones. Makes me smile now thinking about them. We were important to the sales team. We provided the leads. We provided the next sale. It was great to be part of that team success. This position also led to more involvement with reporting for client meetings. My reports were mostly on client based performance reviews. Sales reps would request monthly, quarterly and annual reports based on client sales to review and plan their budget goals for the next terms. I LOVED this I loved data. (still do =)
This leads perfectly into my final point for this post. I think one of the most important tools I learned from my mid 90’s experience was not how many Cigar bars there were in NYC, but how to manage, support and build a Customer Relationship Management (CRM) process for a company. BAM! Yes, I learned it here during the time of Goldmine, ACT!, Saleslogix and of course you all know the almighty Salesforce. I was very lucky to be given a chance to project manage our sales teams implementation of Saleslogix from Goldmine and then back to ACT! (there is a whole story behind that I will post later). Just to list a few skills learned from working with CRM and sales teams.
The biggest issue with CRM is getting the team involved and management enforcing. Because like with any data - if you don’t put it in, it’s not going to be reported. No CRM is a mind reader. Yet! (more later on that topic)
This was the starting path that led me to my Digital Marketing Executive career. Check out my next post to see how I start to get more involved with online advertising, startups and more entrepreneurs. With the sound of that old dial-up bringing back amazing memories of the best start of career I hope you stick around to learn more about being a Digital Marketing Executive and all the fun stuff I get to do in this creative space.
All the best,